About The Position
- Own marketing-sourced pipeline as a company-level number, and set the demand generation strategy for enterprise AWS buyers: Infrastructure, DevOps, SRE and FinOps leaders.
- Build and lead the account-based marketing program on our target account list, in close partnership with Sales leadership and the SDR team.
- Shape an event-led growth strategy around AWS re:Invent, AWS field events, FinOps conferences and executive dinners, with clear accountability for the meetings and pipeline each event produces.
- Own partner marketing with AWS and channel partners, including co-marketing and AWS Marketplace programs.
- Define positioning and messaging with the CEO, and oversee the content engine (customer stories, ROI tools, webinars, technical content and SEO) that earns the attention of engineering buyers.
- Build the marketing operations foundation in HubSpot, including attribution, lead scoring, routing and board-level pipeline reporting.
- Hire and lead the marketing team, own the marketing budget, agencies and tools, and report to the CEO and board on cost per opportunity and return on spend.
Requirements
- 10+ years in B2B SaaS marketing, including 5+ years leading global demand generation teams that sell to technical enterprise buyers in areas such as cloud infrastructure, DevOps, security or data.
- A proven track record of building marketing-sourced pipeline that converts into enterprise deals, ideally helping a company scale from early stage through Series B or beyond.
- Experience hiring and leading high-performing marketing teams, with deep expertise in account-based marketing and event-led growth.
- Strong command of HubSpot and marketing analytics, and the credibility to present pipeline performance to executives and the board.
- AWS partner marketing or AWS Marketplace experience is a strong advantage.
- A builder's mindset: hands-on enough to run campaigns yourself at an early-stage company while setting the long-term strategy.
- An early adopter of AI tools for research, content and campaign execution.
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About Datafy
Datafy is a cutting-edge startup revolutionizing cloud storage efficiency with innovative solutions that help customers optimize and scale their cloud storage usage, achieving significant cost savings. Founded by a team of seasoned entrepreneurs and technologists, Datafy is backed by top-tier VCs Insight Partners and Bessemer Venture Partners. With ambitious plans for hypergrowth, Datafy is building a world-class team to transform how businesses manage their cloud infrastructure